Content vault
Every cut, every note, pinned to the second.
Every version of every deliverable in one place. Leave a note at 0:07, exactly where the change is needed, and approve the version you want to run.
Creator content at scale
Post a drop. Creators line up.
Paste a product link and POPVERSE AI writes the drop. It shortlists the right creators and shows why each one fits. Agree terms, ship samples from Shopify, and pay only when you approve.
See how it worksAre you a creator? Join with Instagram
- UGC video
- Unboxing
- GRWM
- Product demo
- Testimonial
- Voiceover
- Photo set
- Ad-ready cuts
How it works
Less spreadsheets. More culture.
- 01
Paste a link
POPVERSE AI writes the drop: the package, ad rights, budget and what creators should say. Edit anything, then post it.
- 02
Pick and agree
Invite from a scored shortlist, agree each quote line in chat and lock the deal in one tap.
- 03
Approve and pay
Samples ship from Shopify, content lands in the vault, and you pay each creator as you approve.
The platform
Everything your team needs
One workspace for the whole drop: the people who pick creators, the people who approve content and the people who pay. Included on every plan.
Chapter 1Find and book
- 01
AI shortlist
AI finds the creators. You see why.
Paste your product and POPVERSE scores every creator who fits the drop. Each match shows its reasons: audience split, past work in your category, on-time rate and price.
- 02
Quotes and counters
Every line priced. Counter just one.
Creators quote each deliverable: the Reel, the Stories, the ad rights. Counter a single line, agree it in chat on the same screen, and the total updates for both sides.
- 03
Deals
Lock the deal. Pay as you approve.
When terms are agreed you lock the deal. You pay each creator directly as you approve their work and mark it paid, so every deliverable shows what is paid and what is owed.
- 04
Shopify sampling
Samples ship from your own store.
Connect Shopify once. Every booked creator gets a ₹0 order for the drop's product. Stock is checked first, and you both see the tracking.
- 05
Payments and invoices
Every rupee on one ledger.
Deals and creator payments in one list per drop. Your plan and our 10% on one GST invoice you can download anytime.
Chapter 2After the yes
Pipeline
Every creator, every stage, one board.
From invited to paid, see where each creator is on every drop.
Script check
Approve the hook before anyone films.
Optional on each drop. Creators send their hook and outline first. You approve it or ask for a change, so there are no surprise reshoots.
Ad rights
Know what you can run, and for how long.
Each piece shows where you can run it and when its rights end. You get a reminder 14 days before and can extend in one tap.
Team collaboration
Bring the whole team into the drop.
Owners, creator managers and approvers each see what they need. Assign, hand off or @mention someone without leaving the drop.
Content library
Approved content, ready to reuse.
Everything you approved, with its rights attached. Search by creator, product or format and download the file.
Paste a product link. POPVERSE writes the drop, you pick the creators.
Start a drop24 hours
Default window for every shortlisted creator to send a quote. You choose 12, 24 or 48 hours.
Per piece
Creators quote per piece and you pick. No retainer, no agency package.
You approve
Nothing counts as delivered until you approve it. Notes land on the exact second that needs a change.
Why POPVERSE
Made for teams that ship content every week
For D2C brands and agencies in India, from first-time founders to teams running always-on ads.
One drop, many videos
Post one drop for a batch of recipe videos, unboxings or Reels. Pieces arrive as creators finish, and you approve each one on its own.
Lineups that fit your customers
POPVERSE AI shortlists creators on audience fit, past work in your category and price, so a lineup looks like your buyers, not a wishlist.
Quotes side by side
Compare quotes in one place, send one round of notes and keep every deal on the drop. No WhatsApp chasing.
For creators
Make what you already make. Get paid on time.
Connect Instagram once. Your media kit builds itself, and brand drops that match your audience land in your inbox with a clear package and budget.
- Drops that fit youPOPVERSE AI sends you drops from brands in your niche, with the product shipped to your door.
- Quote in minutesYour rate card prefills every quote. Set your price, usage and delivery days, then send.
- Paid on approvalTerms are locked before you film. When the brand approves your work, they pay you and it shows as paid in POPVERSE.
Pricing
One plan fee. Creator fee plus 10%.
Your plan sets the drops you run each month and the creators each drop can book, plus GST. Every plan includes AI shortlists, live creator quotes and one revision round.
Starter
₹3,999 / monthBilled monthly
For brands testing creator content. One drop a month.
- 1 drop a month
- Up to 10 creators per drop
- AI shortlists and live creator quotes
GrowthRecommended
₹12,999 / monthBilled monthly
Always-on content for ads and socials. Three drops a month.
- 3 drops a month
- Up to 10 creators per drop
- 1 content licence included
- Everything in Starter
Scale
₹34,999 / monthBilled monthly
For brands running creators every week. Six drops a month.
- 6 drops a month
- Up to 12 creators per drop
- 2 content licences included
- Everything in Growth
Agency
₹59,999 / monthBilled monthly
Many brands or markets under one roof. Thirty drops a month.
- 30 drops a month
- Up to 20 creators per drop
- 50 content licences included
- Everything in Scale
Need another drop in a month? Add one for ₹2,000 on any plan, or move up a plan.
Creator fee + 10%
Creators quote per drop. You pay each creator directly and mark it paid; our 10% goes on your POPVERSE invoice. The same for brands and agencies.
18% GST applies to your plan and our 10%. Creator GST applies only when the creator is GST-registered.
Creator size guide
The minimum payout per verified post, by creator size.
- ₹2,000+
- ₹10,000+
- ₹50,000+
- ₹1,00,000+
A drop is one piece of creator work you want made: a product, the package each creator delivers (for example 1 Reel and 2 Stories), ad rights, a budget and a deadline. Paste a product link and POPVERSE AI writes the whole drop for you to check, edit and post.